After 40, fluctuating hormones and elevated cortisol can make sleep and stress harder to manage.
When cortisol is high:
- Cravings intensify
- Insulin signalling becomes disrupted, making blood sugar harder to manage
- The body holds on to weight around the abdomen
- Energy feels “wired but tired”
- Face looks puffier
- Gut issues and bloating increase
- Regular coffee can worsen the stress response
During perimenopause and menopause, many women notice cravings feel harder to manage and weight tends to settle around the middle, even when they're eating well and staying active.
It’s not your willpower. It’s cortisol.
This is Where Ashwagandha Comes In
KSM-66® Ashwagandha is one of the most clinically researched herbs for stress support, shown to help support healthy cortisol levels.
In human studies, it reduced stress by 44% and improved sleep scores by 35.2% in just 8 weeks.
Now it's brewed into a coffee you'll love — available at Target





